how can i help you?
Exhibited at Good Sport Gallery December 5th - 26th, 2020
Funded by the London Arts Council

"Cigarette packages will be the 'ugliest colour in the world' starting in November."


This time last year, the standardization of packaging was made mandatory for the manufacturing, distribution, and compliance for all tobacco products in Canada. Cigarette packs presented in this installation were collected as this change unfolded over the span of a year. 


"Once you remove the advertising, what you really remove is the emotional layer that comes with

 these products. I think if you strip that back, it’s no longer about the emotion. It’s just about the product."


Digital sign reads:  > πŸ–‚ <  How can I help you? 

 Β© Monica Joy Peeff 2020